AEO is the practice of optimising content so search engines use it as the direct answer to a question — in featured snippets, People Also Ask boxes, voice results and AI Overviews. It relies on structured data, clear question-and-answer formatting, and content a machine can extract without ambiguity.

GEO is the practice of getting a brand cited inside answers generated by AI assistants such as ChatGPT, Perplexity, Gemini and Copilot. Where SEO targets rankings and AEO targets answer boxes, GEO targets being named as a source in a generated response.

Technical and schema fixes can change how engines read a site within weeks. Citation authority is slower and compounds over months. We set expectations against your specific baseline at kickoff rather than quoting a generic timeline — anyone promising a fixed number before seeing your site is guessing.

We define a set of prompts your real customers would ask, run them across the major assistants on a fixed schedule, and record whether you’re named, how you’re described, and who’s named instead. That becomes a tracked metric rather than a feeling.

Usually not. Most of the work happens in markup, content structure and authority signals on your existing site. If the platform genuinely blocks crawlers or can’t render content server-side, we’ll say so upfront instead of billing around the problem.

Brands whose customers research before buying — B2B, healthcare, education, real estate, professional services and considered consumer purchases. If people ask questions before choosing you, AI is already answering them.